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Giving in Tough Times
Press Kit |
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Giving in Tough Times is made possible by generous support from 
The research for Giving and Volunteering in the United States is sponsored by The Atlantic Philanthropies, The Ford Foundation, Lilly Endowment, and the members of Independent Sector. |
 The latest report in the Giving and Volunteering in the United States 2001 Signature Series illustrates the influence of personal economic concern on the giving and volunteering habits of American households. Giving in Tough Times: The Impact of Personal Economic Concerns on Giving and Volunteering reveals that when people are concerned about their personal finances, their overall giving declines by almost half and their volunteering decreases as well.
The survey, conducted during the relatively stable economic times of spring and summer 2001, highlights the extent to which income groups reduce their philanthropy. While the report does not predict future giving trends, it does note that if the present economic conditions continue, then nonprofit sector will face a challenging environment to raise support and attract volunteers.
Giving in Tough Times also offers advice on surviving economic challenges from three fundraising experts: Jane Couch, president, Jane A. Couch Consultants; Paulette Maehara, CFRE, CAE, president and CEO, Association of Fundraising Professionals; and Michael Seltzer, author of Securing Your Organizations' Future: A Complete Guide to Fundraising Strategies.
Key findings
- The most generous households, (those with incomes more than $75,000) decrease their giving by 33 percent from over $3,600 per household to less than $2,500.
- Households with incomes between $50,000 and $75,000 decrease their giving by 32 percent from $2,030 to $1,390.
- Households with incomes between $25,000 and $50,000 show a 45 percent decline in giving from $1,300 to $710.
- Households with incomes less than $25,000 decrease their giving by 23 percent from $560 to $430.
Methodology
Giving in Tough Times is based on analysis from Independent Sector's Giving and Volunteering in the United States 2001 national telephone survey of more than 4,000 adults.
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