Independent Sector | Mission & Market

Mission & Market

In a marketplace of proliferating brands and products, corporations are constantly seeking innovative ways to differentiate their products and services in sustainable ways. And in a time of ever greater societal needs, nonprofit organizations are looking for new sources of revenue, enhanced visibility, expertise, and creative ways to promote their messages and advance their missions. As a result, there is a growing trend of companies and nonprofits creating a variety of partnerships that advance both the mission of the nonprofit organization and the business purpose of the company. Independent Sector's new project, Mission & Market: The Resource Center for Effective Corporate-Nonprofit Partnerships, will offer a wide variety of resources nonprofit and corporate executives need to help them build effective partnerships that enhance both mission and business goals—and serve to build the public trust for the nonprofit sector as a whole.

Sample Policies & Guidelines

The first phase of this resource center is a collection of sample policies and guidelines from some leaders in the nonprofit sector. Each one of the following examples offers insight into the myriad issues that should be addressed when reviewing opportunities and issues presented by corporate-nonprofit partnerships. We thank each contributor for their permission to reprint their guidelines and invite other contributions of policies and guidelines.

American Heart Association:	Corporate Relations Policy
A Framework for Ethical Considerations in NGO Partnerships with Corporations	by Laurie Regelbrugge
Junior Achievement:	Cause-Related Marketing Guidelines and Procedures and Building Junior Achievement's Brand Equity
National Health Council:	Guiding Principles for Voluntary Health Agencies in Corporate Relationships

Please check back for additions to this resource center. Future items will include a glossary, types of partnerships, the latest facts and figures, case studies, profiles of organizations and books, and many other resources. To be notified of updates, please email patricia@IndependentSector.org.