Motivations for Partnering

Nonprofits and companies collaborate for many different reasons. While there may be many different specific objectives, generally an underlying premise of most corporate-nonprofit partnerships is the goal of strengthening the organization's and company's brand identity. While it is different for every partnership, specific motivations may include:

Benefits for the Nonprofit Organization

Impact on mission Increased revenue Enhanced visibility of the cause or the nonprofit's message Access to new audiences Connections to the corporation's network of employees, suppliers, distributors,  and other contacts Expertise in marketing, strategy development, and other corporate experience

Benefits for the Company

Brand differentiation Enhanced employee recruitment and retention Building new and deeper community networks Fostering talent and teaching new skills to employees Improved relations with regional and federal governments Enhanced credibility and education information Access to knowledge and experience to aid in research and development