Kaiser Family Foundation: Success Stories in Corporate-Nonprofit Partnerships

The Kaiser Family Foundation’s Program on Public Health Information and Partnerships provides critical public health resources to the public and the media. The program focuses on reaching young people with information about reproductive and sexual health issues (such as HIV and other sexually transmitted diseases, contraception and unintended pregnancy).

Kaiser’s primary means of reaching the public with critical health information is through innovative public health partnerships with leading media organizations. Through these creative partnerships, Kaiser combines its unique strengths in health expertise and financial capabilities for research, production and operations, with the power of leading media organizations to reach young people in a credible and influential way. Kaiser and its partners utilize a multi-faceted approach with a wide range of strategies for getting health information out to the public. In addition to customized public service messages, and special programming and editorial, Kaiser also offers free of charge extensive resources and referral services for those seeking additional information. 

The foundation also works with leading creative and production companies to develop its own public service messages from concept to final product. Through collaboration with these partners, Kaiser has the capacity to develop its own high-quality, high-impact PSAs that reach target audiences and maximize visibility.

Current and recent media partners include leading television networks such as MTV, CBS, Nickelodeon, Univision, BET, and UPN, and popular consumer magazines such as Essence and Latino (Essence Communications), Family Circle, Glamour, Self, seventeen, Teen People and YM. As part of its overall strategy to provide millions of young people information, motivation and links to services, the Kaiser Family Foundation collaborates with media partners such as MTV. 

Click here to see the Lessons Learned Profile of Kaiser and MTV's unique partnership, the "Fight For Your Rights Campaign".