Step 1. Replace the traditional notions of corporate philanthropy with a broader concept called corporate social investing.

Step 2. Identify a significant business reason for every corporate social investment and obtain as much business value from social investments as is allowable and practical.

Step 3. Limit corporate social investments to 501(c)(3) nonprofit organizations and exclusively public institutions (or comparable organizations outside the United States).

Step 4. Make an open statement that endorses corporate social investing or supports a broader concept that allows for social investing to be developed.

Step 5. Send a clear message to employees and other stakeholders that the CEO endorses corporate social investing.

Step 6. Produce a written corporate social investment report that includes a review of social investments at least once a year.

Step 7. Commit now or by a specified date at least 2.5 percent (3.5 percent for manufacturing corporations that donate product) of an average of a company's last three years of pretax profits for corporate social investing.

    Step 7. Amendments for manufacturing companies:

• Use only salable products that can be provided in a timely manner and in reasonable quantities to any 501(c)(3) nonprofit organization or exclusively public institution as corporate social investments.
• Report all product investments to the public at their retail fair market value (or average manufacturer's price for regulated industries).
• Regardless of how much product is invested, make cash investments of at least 1.5 percent of a pretax net income (PTNI) three-year rolling average.

Step 9. Lock in influential line and staff leaders as co-owners of the corporate social investing program.

Step 10. Assign day-to-day management responsibility for corporate social investing to a position that is no more than one executive away from the CEO or COO.