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Charting Impact
Charting Impact


What is Charting Impact?

At the heart of Charting Impact are five deceptively simple questions that require reflection, encourage learning, and promote communication about what really matters – results. 
  1. What is your organization aiming to accomplish?
  2. What are your strategies for making this happen?
  3. What are your organization’s capabilities for doing this?
  4. How will your organization know if you are making progress?
  5. What have and haven’t you accomplished so far?

For each nonprofit or foundation, Charting Impact encourages strategic thinking about how it will achieve its goals. Responding to the five questions creates a unique report that shares concise, detailed information about plans and progress with key stakeholders, including the public. 

Research conducted in 2012 shows that demonstrating impact to donors, the community or major funders is the number one reason why organizations complete their reports. This “aha” moment that comes once they discover the added value that grows out of the Charting Impact process.

Learn how Charting Impact can benefit your nonprofit.

Learn how Charting Impact can benefit your foundation.

Visit ChartingImpact.org for more on the five questions.

Why Charting Impact?

Watch the videos below to learn why foundations and nonprofits have filled out their Charting Impact reports.

Charting Impact Packard Foundation Charting Impact Public Allies Charting Impact Hewlett Foundation






    Filling out a Charting Impact report offers multiple benefits.

    Using this common format to convey your organization’s contributions to advancing the common good will:

    • Encourage people to invest their money, time, and attention in effective organizations;
    • Highlight the difference your organization makes;
    • Sharpen your approaches; and
    • Position your organization to work with and learn from others.

    For the sector, Charting Impact provides a vehicle that organizations of all types, sizes, and missions can use.  As this collaboratively developed, thoroughly tested framework becomes widely shared, it will be easier for organizations to collaborate and for potential supporters to direct their time and funds to those groups that are making a difference. 

    Start your Charting Impact Report today!

    Join more than 160 organizations that have completed their Charting Impact Report. Read Independent Sector's Charting Impact Report.

    Visit ChartingImpact.org for more information, including resources to aid in the process of completing your report.

    Join the conversation. Search #chartingimpact on Twitter for tips and news about nonprofit impact and effectiveness.


    Independent Sector developed Charting Impact with our members BBB Wise Giving Alliance and GuideStar USA as a common presentation that allows staff, boards, stakeholders, donors, volunteers, and others to work with and learn from each other. This initiative is generously supported by the William and Flora Hewlett Foundation.

    BBB Wise Giving Alliance Independent Sector

    Questions or feedback about Charting Impact? Submit your comments here.

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